BRANDING BRITISH DESIGN - PARTNERSHIPS IN CREATIVITY: A series of four seminar

DAY 1 - DEGREES IN EXCELLENCE - COLLABORATION IN ACADEMIC ACHIEVEMENT, RESEARCH, NETWORKING AND IT

• Virgin Artists – The Web at its creative Best
• The Arts Institute at Bournemouth – The Transformation of Specialist Art and Design Education
• CADISE – A New Concept of Collaboration for Art and Design Institutions
• JANET – The Concept of Academic and Research Networking in Europe
• British Degrees in Excellence – European Masters Programme in Interactive Multimedia and Marketing – The London College of Printing
• Matching Academic Imagination with commercial Technologies – Ravensbourne College of Design and Communications

DAY 2 - TALENT AS NATIONAL CORPORATE IDENTITY

• Changing Perceptions of Britain – The Role of the Foreign & Commonwealth Office
• It’s Not Rocket Science – Creative Talent for Today’s Consumer – Interface Design for Consumer Products
• Building a Human Interface – Design Information Architecture and Intelligent Project Planning applied to creating an enjoyable Software Experience
• The Royal Albert Hall – A Millennium Project – Management of an Arts Redevelopment Programme
• IBIS – Riding a Bicycle into the Virtual Future – The Millia 2001 Best New Multimedia Talent Winner
• Beyond Lara Croft – Branding in Interactive Entertainment
• Design for our Future Selves – New Products and Services arising from Social and Demographic Change

DAY 3 - THE DESIGNER AS BRAND IMAGE – DESIGN FOR LIFE OR LIFESTYLE DESIGN

• No Boundaries – The multidisciplinary Designer
• The Designer as Brand Product – Design Concepts as Sales Aids
• Team good – Ego bad – UK Design seems obsessed with Celebrity - Is this good, bad or ugly?
• Changing the Public Image of Nations – Great Britain and France – The Use of Design in two major Government Campaigns
• Design Concepts as Project Acquisition – Using Design to build and deliver Business Propositions into the Market Place

DAY 4 - EXPORT COMMODITY – BRITISH ARCHITECTS - SUCCESS ON ALL LEVELS?

• Exporting British Architecture – RIBA - The Role of the Royal Institute of British Architects
• The London Eye – Landmark Architecture celebrating the first Anniversary of a diant Success Story
• Giant Wheel – Giant Responsibility
• The Architecture Foundation – A Centre committed to the Promotion of High Quality Contemporary Architecture and Urban Design for Public Audience
• Virtual London – Revolutionary City Information System on-line
• Heathrow Express – Designing Something Special
• World Stages – Extending the Boundaries of Theatrical Opportunities for Tomorrow
• A Legend in Laser – The Stone Forest – The Peoples Republic of China
• Big Scope in a Niche Market – Visual Presentation

The best of new British lighting design - 35 curated lighting companies and designers

Westweek 2001
PacificDesignCenter
West Hollywood, California, USA
supported by Trade Partners UK